What is a Digipak?

A digipak is a type of packing made to store CD's. It is usually made of cardboard with a plastic  holder inside for one or more disks. It can come in a 4 panel box or a 6 panel box. The Rihanna digipak shown below is an example of a 6 panel one. Many fans started to buy digipak's in the early 2000's in order to feel more involved with the artist by owning something physical which they could hold rather than a downloaded song on their mp3 player/iPod. Many digipak's also have many features in them such as posters and lyric booklets which entice fans and encourage them to buy it.