Final Music Video

Final Website link

http://indyaa2musicblog.blogspot.co.uk/2014/02/website-link.html

Final Digipak

This is our final digipak which has been reduced from 6 panel to 4 panel. I believe it looks better than the 6 panel and am happy with the final outcome.

Evaluation question 4- How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation question 3- What have you learnt from your audience feedback?

Through the audience feedback that we received, me and my group learnt a lot on how to be more successful in reaching our correct target audience. A member of the audience called 'bigboirl' commented on our rough edit saying that the track is too long and it drags, therefore we resolved this by cutting down the length of the track so that it doesn't feel repetitive. Meeting fan and target audience requests and considering their opinion is vital because they are the people who the artist makes the music video for so it's a bit pointless if fans are not happy or satisfied. Another member of the audience called 'Jeremina' left a comment on the rough edit saying that the scenes at the park should be cut shorter so we therefore cut from a park scene to the artist standing against a wall singing and then back to the park scene. This avoided any type of repetition going on within the music video.

The response and feedback we got for our website was very good. The member from the audience was very appreciative and was very impressed by the standard and quality of our website which is always a positive thing to hear after working very hard!


















Above is some feedback we received on our digipak. This helped us as it aided us with making our final decision as to whether we should keep a 4 or 6 panel digipak. From the comments on Facebook, we cansee that many people from our target were impressed with the colours and the layout.

Overall, I believe that the audience feedback has taught all of us a great amount. It has helped us to secure our decisions about many aspects of our music video as well as ancillary tasks. The comments given by people were very useful and constructive. Personally, I feel that by gaining audience feedback I have realised that others opinions should be valued more than your own in such cases- especially the music industry or media industry as a whole!

Evaluation question 2- How effective is the combination of your main product and anciillary texts?

Evaluation question 1- In what ways does your media product use, develop or challenge forms or conventions of real media products?

Initial Digipak idea

This was our first digipak. As a group we all decided that we will create a 6 panel digipak and chose the appropriate images together. However, it didn't work out as well as we expected and the images on the panels were beginning to look very forced- they had no real correlation. We then decided to reduce the size of the digipak to a 4 panel instead.

Richard Dyer Star Theory

Richard Dyer’s Star Theory is the idea that icons and celebrities are constructed by institutions for financial reasons and are built to attract a specific audience. Dyer’s theory is usually broken down into the following three sections:

• Audience and Institutions
• Constructions
• Hegemony 

Audience and Institutions – Stars are made for financial purposes alone. The institution they are working with then moulds the stars image around the target audience in order to make maximum profits., e.g. Katy Perry

Constructions – The star is built for an audience and is not an actual person (what seems to be). The star is built specifically with someone signature to them that differentiates them from other stars, for example Lady Gaga’s outrageous fashion or Katy Perry’s bright hairstyles.

Hegemony – Many fans can relate to the star because they have a factor which they admire about them or share with them. Many fans then develop the admiration into a form of idolization which can often be so intense that fans attempt to copy many habits of the star regardless of whether they are good or bad, these habits can also become trends.

Audience feedback on ANCILLARY TASKS

Evaluation plan for question 2

Question 2

How women are represented in the media

This video is showing how women are represented in the media and how they 'failed' in the media in 2013. Within the video, you can see at 0:39 that the girl modelling is changed so much during the process of editing- she is a 'man-made' product as her weight is reduced rapidly, her skin colour is edited, she is wearing a wig, her facial features are placed differently. This shows that the media doesn't appreciate women for what they really are, rather women are objectified and seen as the subservient sex.

Audience feedback on rough edit

Evaluation plan for Question 1

Question 1

pics production scedule

Rough Edit

Link between digipak and website

In order to create a link between our ancillary tasks, we have decided to match the colour of the logo on our website with the lip colour of our artist. This shows a constant trademark of our artist and shows that the colour scheme has been thought about thoroughly.

Editing merchandise using Adobe Photoshop

This is a short clip of me using Adobe Photoshop to edit the merchandise which will be used on our website. We are making this available on our website to conform to the conventions of artists with the same genre such as Beyonce.  (shown below)

Colour choice

Since our music genre is romance, we need to choose colours that reflect that genre. To do this we used  a website called Colour Scheme Designer, which helps decide a complimentary colour for the main colour you want to choose. They have six different choices: Mono, Complement,

Triad, Tetrad, Analogic and Accented Analogic.
We initially chose a red colour scheme, then we decided that it was too bright and loud for a song that has soft lyrics. Also the combination of the red and green connotes more of Christmas than Love. For this colour scheme I used the 'Complement' choice.

So we settled for more delicate, candy colours like lilac or eggshell blue. For this colour scheme I used 'Triad' because it gives you three choices.

The Fuchsia in this colour scheme would be good for the main colour because it connotes maybe a pink lipstick, which is useful because a red is more seductive and pink is more playful. For the complimentary colours, we would chose 34CFBE, FFE273 and E165B9 because they're more colourful but not overpowering or solid.

 

This is the second colour scheme that we put together, we had an idea to for our Digipak to reflect different times of day when the clouds are stained with the sun. For example, sunset, sunrise etc and the use of colours like lilac and pink/orange would be a nice choice.

Casting requirements

Digipak rough template

This is a rough template of our digipak. It has been useful for us to sketch this out because it will guide us when we are making our proper digipak- we know how we want to take our images and at what angle. In addition to this, it helps us with organisation skills.

Digipak analysis of professional product

In this post, I am going to analyse this digipak cover of the band 'Goldfrapp's seventh tree'. My group and I decided that it has a very novel-like look which may be part of the theme and genre. The artist is presented on the front cover with a blurred background to divert the eye to the artist. Also, the artist is standing in a half-turned position which connotes mystery or deceit.

Within this digipak, there is a big poster included. This is designed to be put up on fans bedroom wall to increase the fandom as it can be seen regularly. The owl is shown in most photos and therefore seems to be significant. Also, the position in which the artist is standing connotes religion which may be an indication of the genre of the artist.

Choice of fonts

These are some of the fonts we have looked at for our Digipak font. We tried to chose fonts that represented and reflected our romance genre.

We chose this font because it was in Italics, which basically reflects the seductiveness of romance. The font looks as if it has been drawn in pen as well, which makes it seem like the type of font you would see in a diary. It is calligraphy which connotes romance/love.

We chose this font because it gets straight to the point, the one heart signifies the romance genre and the fact that it's is weathered shows that the relationship is going through some hard times. The use of capitals make it stand out and they also make it seem like the 'Dream' holds a lot of importance to the narrator.

We chose this font because because it reflected the Garden of Eden, with the vines coming off it, which is usually linked to love. Again, it looks a little like something you would see in a diary which makes it more romantic as well. Also, the connotations of Adam & Eve falling in love while in the Garden made  it an easy choice because it's a widely used connection.

In my opinion, I think we should use the second font because it looks like an abstract font, it's straight to the point and it's not too complicated in terms of design. It is Bold and Stands out to the audience attracting more fans.

What is a website?

A website is a collection of web pages, images, videos or other digital assets that is hosted on one or several Web servers, usually accessible via the Internet, mobile phone or a LAN. Nowadays, most people use websites as an initial source for information. In the music industry, many artists interact with their fans via websites. For example, Beyoncé has a website which she regularly updates with latest pictures, news and music videos. In addition to this, she has links which lead fans to pages where they are able to join her fan page or pages which lead to products such as perfumes and merchandise which can be ordered.

What is a Digipak?

A digipak is a type of packing made to store CD's. It is usually made of cardboard with a plastic  holder inside for one or more disks. It can come in a 4 panel box or a 6 panel box. The Rihanna digipak shown below is an example of a 6 panel one. Many fans started to buy digipak's in the early 2000's in order to feel more involved with the artist by owning something physical which they could hold rather than a downloaded song on their mp3 player/iPod. Many digipak's also have many features in them such as posters and lyric booklets which entice fans and encourage them to buy it.

First day of filming

Here are some images from our first day of filming. As shown in the pictures, all team members are focusing on the production and are taking equal part in ensuring everything is perfect and organised.

My practice CD cover

In order to refresh my memory of how to work Photoshop, I made a practice CD cover. I believe this will help me to complete my digipak with more ease as I now have better knowledge of the effects which can be used on Photoshop. This CD cover took me only 20 minutes to complete so I believe that I will be efficient and effective with my time management whilst producing the digipak for my production.

Analysis of professional artist website

Logo

This is the logo that we designed. We want it to be the logo for our video and brand of 'Alice Smith' and her song 'Dream'. It will be associated with her. The first letter is out into a large heart to show off the genre of the song. Also, it will stand out and attract target audience which is the sole purpose of a logo.