Andrew Goodwin

Andrew Goodwin

Andrew Goodwin is currently a professor of cultural studies at the university of San Francisco. Goodwin is also the author of a very well-known book on Music Television and cultural theory ( Dancing in the distraction factory: Music Television and cultural theory). In addition to this, Goodwin also publishes many articles on media and culture theory. His theory relating to music videos identifies 5 aspects that should be found when analysing a music video. These aspects also make a successful music video. the steps are the following:

• Relationship between the music and the visuals.
• Relationship between the music and the visuals
• Iconography
• Star image
• Voyeurism
• Intertexual references