Laura Mulvey

Mulvey's theory of male gaze is a very feminist theory. This is because she believes that all audience must view women in the media from a heterosexual man's perspective. Mulvey also believes that women in the media are objectified and seen as inferior to men. She says that in patriarchal society, 'pleasure in looking has been split between active males and passive females'. She uses the example of movies where the protagonist is usually a male and takes on lead role, usually telling the female role what to do.