Strauss binary oppositions

Claude William Strauss was a french anthropologist in the early 1900's. He developed the idea of 'binary oppositions' which means that the way we understand certain words depends not so much on any meaning they contain themselves directly, but much more by our understanding of the difference between the word and its 'opposite' or, as they called it 'binary opposite'.
For example, our understanding of the word 'young' depends on the opposite word portrayed by the media which is 'old'. A music video that displays this binary opposition is the song 'wake me up' by Avicii.