Evaluation of A-Level music videos

                    

This is an interesting music video and I have chosen to evaluate it as I could spot many positive and negative factors within the first view. I believe that the concept of the music video is good and many aspects within the mis-en-scene are of a high standard. For example, the lighting at 0.17 is very effective as it is shadowed which denotes the genre of the song. Also at 1.06, the lighting is effective and again at 1.14 where the shadow is very prominent showing the theme of loneliness within the song. The lip syncing of the song is impressive in most of the video for example, at 2.36-2.42 where the lyrics of the song are being traced very carefully. Within the video, there are many areas which could be improved such as the camera quality in some parts of the video for example at 0.50. This is a negative thing for the quality of the video as it disrupts the verisimilitude of the scene.




          
This music video was interesting to watch as it had a very unique concept to it. Firstly the mis-en-scene of the video was impressive as the costume of the protagonist is very bright and bold which links to the genre of the song. In addition to this, the lighting of the video is also bright which again reflects the genre of the song. Andrew Goodwin's theory is also applied to this video as the lyrics and the visuals have a relationship. This is a positive factor about the video as it shows good research skills. At 0.55 the effect applied to the video is good because it reflects the subject and whats going on. This is because the girl is seen to be running away in her dreams and the effect is therefore blurry on the edges and therefore very dream-like. Overall, the camera quality was excellent and  the locations used were very symbolic and recognisable.